What MEDIA can do?

        Media has dramatically influenced the daily life of human beings on this day. Modern life is based on the mass media and its consequences. Media involves television broadcasting, advertisement, radio and magazines. In western societies, these factors are constantly relevant and is developing more and more in the developing countries. This essay will discuss the relevance of media in daily life and the consequences brought with the presence of mass media. 

       Imagine when you are waiting for skytrain and look to the right and are acquainted with the advertisement of a new car, to the left a poster advertises for the new winter collection of H&M. Thousands of such posters could be found all around a city, thus the media forms the environment surrounding us. Moreover, Media is the most influential one for the people to resort violence. Studies have suggested that the exposure to violence on television, movies and video games make the children more aggressive, fearful, less trusting and more accepting of violence. Some of them may carry out same violent act that they see in the violent programs and eventually become more disposed to commit acts of violence.

       In the past, news about some murder or accidents were used to be published in simple sentences or we can say in a way to just inform the people about a particular happening. But now all has changed. Today news is published in an exaggerated manner to attract the attention of people. This is against the ethics of journalism. So instead of being constructive, media plays a destructive role. People who read much of these news or view excessive violence on television, trust less and take the world more frightening than it is. Sex and violence in media also lead towards the sex crimes in the society. It traumatizes youngsters which result in abuse in the home, streets, towards children.

       Some advertisements try to influence the people by telling them the importance of branded items. As a result children and youngsters become status conscious and thinks that by using these items they can show their high status in the society. To fulfill their needs or to impress others they many times go violent to get money. Media plays very a important role and has influence in virtually every aspect of our lives. It is considered as the best source to know about the happenings of world. 

        On the other hand,every coin has two sides, similarly media also affects positively on the society and people. Earth has become a global village due to media. We can know about any part of the world within minutes through television and internet. Media is the best way to spread knowledge, information and news from one part of the world to the other. Media educates the people to know about their basic rights and how to use them. It is also a link between the government and people because all the policies and activities of government are conveyed through media. It has such a great influence that it can make or break government.On the side of education programs help the people to learn anything through internet, television and radio. Children can develop their skills and intellect by watching these programs because audio and visual media makes it quite easy to understand. Advertisements help us to know the different products in the market and we can easily make our choices according to our needs. 

  
        Lastly, social media can also give the disadvantages to the relationship. Human beings yearn for connection and belonging. Numerous studies have linked social support to positive mental health. Additional studies have cited the negative emotional impact of loneliness. Research has further revealed people with fewer social relationships die earlier on average than those with more social relationships. Yet with the rise of social media, there are concerns many people appear to be substituting virtual, online connections for real-life, social relationships. Moreover, All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.What’s interesting is social media is changing the foundation of the ways we relate. On these day, people get apart from each other because of the wrong ways of using technology or social media. people use it to bias and take advantage from others.For example, people us media to human trafficking, people start to concern more about the money than an ethic or manner.

         In conclusion, the media plays a constant role in our daily life. We are manipulated and influenced in our appearance, beliefs, desires and opinion. The media has formed our physical environment in which advertisement posters decorate our buildings, walls and transportation systems. This of course has changed within the development of mass media and will continue to change in the future.

IMAGINATION X HYPERREALITY

   Hi guys!!!!! We are back here with a new topic in my new blog. This blog is not about a places that I have been to but a little bit fancy. This week we will talk about something that we saw in media that is the hyperreality. First, we have to know first what is " HYPERREALITY". From my research, hyperreality is an image or simulation, or an aggregate of images and simulations, that either distorts the reality it purports to depict or does not in fact depict anything with a real existence at all, but which nonetheless comes to constitute reality. 

I’ve decided to talk about hyperreality as its something that interests me, and I recently read a disney blog which rose a few questions and ideas about hyperreality in today’s media. Hyperreality to those unsure is basically a simulation or representation of reality. It distorts the reality that we know, or sometimes doesn’t even depict anything with a real existence at all.       

    Media theorist Jean Baudrillard has expressed fears about the negative impact hyperreality has on society. He argues that it blurs the distinction between what’s real and what’s a representation, to the point where we are unsure whether our experiences are real or not. Baudrillard has referred to Disney Land as an example of hyperreality, where an illusion of reality is created, and people’s imagination about the real world is satisfied by man made, contrived structures. Life sized plastic animals are all available for visitors to see and touch, satisfying people’s curiosities about the creatures in real life. DisneyLand brings fiction and imagination to something that seems real, it’s aesthetic, we can walk around and touch buildings that replicate those we have seen in Disney movies and we can even collect autographs from Mickey Mouse himself.

 Hyperreality, according to Bauldrillard, exploits simulation to create a world that has not even one ounce of reality. This has been made possible through media. For example, movies like the Matrix, X-Men, Alice in Wonderland, Avatar and the Lord of the Rings and Harry Potter franchise have led us to believe that such worlds do exist, even only if we are imagining them. When we imagine, we automatically believe and I’m not just talking with my experience. Another good example would be the Disney movies as they create a world of their own. However, the above-mentioned films create a world that is not entirely true, or real in life.Hyperreality can also be used to represent the way society shapes our opinions to buy products that we don’t necessarily need or things we will hardly benefit from. Take advertisements for example. Like the Pakistani Fair and Lovely ads that are, sadly, quite a popular trend in the country.

    What I think can define the true phenomenon of hyperreality is the Harry Potter franchise.When the books first came out, there was no cult trailing the novels. They were simply stories. Brilliant, yes, but they were just alive on paper. However, as they became popular and more popular, the books were made into films, merchandise and videogames. As if that wasn’t enough, the culture went a step further into creating a hyperreal amusement park.“The Wizarding World of Harry Potter” opened in 2010 within Universal Studios in Orlando, Florida. Just like Disney World, but much better in my opinion, it creates a feeling of simulation but we don’t stop two minutes to think about it. We believe them to be real because we want to see them as to be. Although I’ve never been to the Wizarding World yet, even I have to admit that just the mere photographs and videos provided me the feelings of such excitement and contentment that I don’t think I’ve ever felt before. You can go inside the huge, yet exact replica of Hogwarts castle and visit  the tiny Wizarding village. You can look into Hagrid’s hut beside the Forbidden Forest and order glasses of Butterbeer, a Wizarding drink, at the Three Broomsticks, which is a local pub at the Wizarding village.

    

        Another obvious example of hyperreality is ‘reality’ TV which openly states that it is “scripted for your viewing pleasure”. People will blindly watch and allow themselves to be taken in by this false idea that the things that happen in these shows are real. The first point I’d like to make is that people have to audition to be in these so called reality shows. Secondly is mediation.The moment a producer places a camera and presses record, a text is being mediated; even in documentaries, the producer will take a particular angle on a story which will represent events in a certain biased manner, which often don’t completely true. Even shows like Big Brother are hyperreal because they’re being mediated; the people involved act a certain way because they know they’re on camera, thus aren’t acting how they would in reality. Finally, who ever heard of scripted reality anyway?! I find it hard to believe that people buy in to this, the words scripted and reality just do not go together! Even if some events are real, the fact that half the show is scripted and contrived to make better viewing speaks volumes about how much the media has changed and how hungry we are to compare ourselves to other people by watching their lives unfold. It’s sad to think that people get so much pleasure from watching Big Brother contestants fighting over a banana rather than actually go out and live some real life experiences.

      Lastly, I hope you enjoy my blog today and hope you guy are like it. Some of you might probably confuse about my blog or not. It is depend on your perspective about hyperreality but for me the movie and fantasy world was the best example to explain more about this topic.Can not wait to write more blog about my new topic in next two weeks. Please continue reading my blog. Love to all my reader Thank you.

      Welcome back to our next term of BJM, now we are attending to a new course called the Mass media and Society. In this term, I would like to change a little bit of my blog and added more fans picture and story that could be useful for people who love traveling like me. My last blog would be all about my passion which is baking, it contain most about the sweets recipe and easy direction for those who want to try to make their own sweet at home. Without further do, I would like to explain a little bit about my new blog. This blog will be about the place that I have been visiting through my lifetime. There will be a places that I would suggest you guy to visit too. Furthermore, most of the trips, I went with my parents and friends. My first country that I would like to present was “ PARIS “, I went to an Europe by airplane from Bangkok to Frankfurt, Germany, first when I arrived to the Frankfurt airport, there are my friend aunt family whose waiting for us with a grateful smile. Then we driving to her home to get some rest and ready for France tomorrow.

                                      

       Of course, our first place that everyone need to visit when they arrived tonFrance is Eiffel Tower. This place was magical. Also, the banana and nutella crepe was awesome. We took bunch of pictures with the Eiffel Tower and we take a Bateaux Mouches cruise along the Seine River. It was very boring but we have got a chance to visit many places around the river

     Moreover, lets go to Pont des Arts the bridge of lovers. Passerelle des Arts, the Pont des Arts is situated between the Institute de France and the Louvre. Reserved for pedestrians, the footbridge makes for a pleasant stroll with family and friends. It is a good location for holiday photos, as it offers fine views of the Seine and its monuments. The bridge is especially popular with couples. I think this was enough for our first day in Paris.

 
      Let move on to our next day in a wonderful place, the place of romance. What kind of sweet do you think when it was a cold weather in the morning. Yes, macaroon and a hot cup of tea. Both me and my friend family when to a Avenue des Champs-Élysées or Champ- elysee road. There are a various of shops, for example, cosmetics, disney store and pastry shop. When I arrived to the Champ-elysee road, I directly walk to Laduree, the famous pastry shop, in order to bought a macaroons and some of the cake. My favorite flavor of all was a chocolate, it taste rich and smooth. 

     Therefore, I would like to illustrate about the culture diversity because what i can view from ma trip was not only experiences but also a new vision for my life. In order to learn how to understand other people culture and feeling. Hence, we are very adept at transmitting cultural information to others, sometimes through frank teaching but also through the constant social interaction characteristic of human life. This social interaction means not just person-to-person contacts but, in the contemporary world, involves the mass media as a whole as a super source of information and knowledge.

So information exchange and spread is the backbone of the process of formation and evolution of cultures, and this very information is disseminated and exchanged through the gigantic network of the mass media in modern times. The network is such that it has made its influence felt in every sphere of life; moreover, it is now backed by such advanced technology that the process of information exchange and communication of the information has become quicker and more sophisticated than ever before.

     Cultural diversity inevitably develops in the course of cultural transmission. This happens when members of the same culture and sub-culture share a large proportion of their information.The sharing of cultural information allows groups of humans to interact and cooperate effectively, so it is essential that some processes act to limit diversity. If such processes did not exist, human societies could not function as they do. Languages and dialects are the common examples of shared cultural information. Genetic evidence reveals how closely related all modern humans are.This suggests that we are descended from a relatively small population with limited individual and sub-cultural variation. How did such diversity in peoples, societies and communities come about? How did all this massive diversity of cultures we see today come about? It was, at least partly, a result of communication and information transmission.

There are many elements that make up the vast body of information comprising a population’s culture. Culture and cultural change is best viewed as a population level phenomenon. Single individuals are largely prisoners of the culture they inherit but the decisions they make based on the information and knowledge they have, or acquire to reinforce or reject, or choose to ignore at the outset and the outcomes of those decisions are what drive cultural revolution.

Summed over a population of individuals and over a span of time, some culturally characteristic behaviors, beliefs and values become more common in the population, some become less common and some disappear altogether. New cultural characteristics arise and either survives and spread through the population, or they fade away.

Thus, the all-important population level phenomena of cultural evolution are a result of the aggregation of myriad events and decisions at the individual and societal levels. This involves learning from information and accumulation of knowledge.

 To sum up, I would like to say that learn and get an experience from what you can not get within Thailand because that experience would last forever in your memory. Every places have there own fasciation, every places are different. So, do not stop learning things. Thank you for reading my blog. See you in the next two week.