Media has dramatically influenced the daily life of human beings on this day. Modern life is based on the mass media and its consequences. Media involves television broadcasting, advertisement, radio and magazines. In western societies, these factors are constantly relevant and is developing more and more in the developing countries. This essay will discuss the relevance of media in daily life and the consequences brought with the presence of mass media.
Imagine when you are waiting for skytrain and look to the right and are acquainted with the advertisement of a new car, to the left a poster advertises for the new winter collection of H&M. Thousands of such posters could be found all around a city, thus the media forms the environment surrounding us. Moreover, Media is the most influential one for the people to resort violence. Studies have suggested that the exposure to violence on television, movies and video games make the children more aggressive, fearful, less trusting and more accepting of violence. Some of them may carry out same violent act that they see in the violent programs and eventually become more disposed to commit acts of violence.
In the past, news about some murder or accidents were used to be published in simple sentences or we can say in a way to just inform the people about a particular happening. But now all has changed. Today news is published in an exaggerated manner to attract the attention of people. This is against the ethics of journalism. So instead of being constructive, media plays a destructive role. People who read much of these news or view excessive violence on television, trust less and take the world more frightening than it is. Sex and violence in media also lead towards the sex crimes in the society. It traumatizes youngsters which result in abuse in the home, streets, towards children.
Some advertisements try to influence the people by telling them the importance of branded items. As a result children and youngsters become status conscious and thinks that by using these items they can show their high status in the society. To fulfill their needs or to impress others they many times go violent to get money. Media plays very a important role and has influence in virtually every aspect of our lives. It is considered as the best source to know about the happenings of world.
On the other hand,every coin has two sides, similarly media also affects positively on the society and people. Earth has become a global village due to media. We can know about any part of the world within minutes through television and internet. Media is the best way to spread knowledge, information and news from one part of the world to the other. Media educates the people to know about their basic rights and how to use them. It is also a link between the government and people because all the policies and activities of government are conveyed through media. It has such a great influence that it can make or break government.On the side of education programs help the people to learn anything through internet, television and radio. Children can develop their skills and intellect by watching these programs because audio and visual media makes it quite easy to understand. Advertisements help us to know the different products in the market and we can easily make our choices according to our needs.
Lastly, social media can also give the disadvantages to the relationship. Human beings yearn for connection and belonging. Numerous studies have linked social support to positive mental health. Additional studies have cited the negative emotional impact of loneliness. Research has further revealed people with fewer social relationships die earlier on average than those with more social relationships. Yet with the rise of social media, there are concerns many people appear to be substituting virtual, online connections for real-life, social relationships. Moreover, All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.What’s interesting is social media is changing the foundation of the ways we relate. On these day, people get apart from each other because of the wrong ways of using technology or social media. people use it to bias and take advantage from others.For example, people us media to human trafficking, people start to concern more about the money than an ethic or manner.
In conclusion, the media plays a constant role in our daily life. We are manipulated and influenced in our appearance, beliefs, desires and opinion. The media has formed our physical environment in which advertisement posters decorate our buildings, walls and transportation systems. This of course has changed within the development of mass media and will continue to change in the future.
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